With Buy.at introducing video interactive feature to its affiliate marketing format, can it be seen as the beginning of a race to acquire it as the “latest trend” ?

Buy.at ,the affiliate marketing network from UK, has introduced interactive video ad format after joining hands with British video tech firm Coull. The motive is to improvise the affiliates’ access of Buy.at among the clients.

This is a significant handshake considering that the use of interactive video add has slowly gained popularity and is now rapidly used by the advertisers. It will help increase the reach and response among the advertisers, to make it more accessible. Use of interactive video footage will allow individual to link and tag independently and moreover clients can purchase from the direct product pages of the company.

Video Interactive technology, as being easily accessible can change the face of affiliate marketing. The latest format includes the features of linking individual pixels. This will help in in increasing the potential uses of the affiliates.

What Buy.at achieves from this is the capability to track click-through as, sales and cost-per-acquisition commissions by embedding its analytics tags into the video itself. As a result, the units can be copied and placed elsewhere online, for example on social networking sites, while ensuring that reporting functionalities remain intact.

Let’s hope the trend will be picked up by the other major clients and be made the “latest fashion” in order to make affiliate marketing more accessible.